Exmcktop Classifieds Listing

Exmcktop Classifieds Listing

Learn New Marketing and Advertising Methods Ways Strategies Tips Techniques - Another fresh view regarding advertisement that we seldom take notice. Most Visited Sites. Get Fresh Ideas on.... Here is Some Good and Useful Tips taken from The Postcard Marketing Lessons -  Walmar Supercenter Grand Opening Direct Mail Promotion.

1.- Use a big size full color postcard to show that you are serous about your business, plus will make your offer stand out from the rest of the mail.
2.- Use a lot of white space to make it easy to read and to understand your message.
3.- Write a easy to understand headline for both sides of the flier, and don't use the regular "Grand Opening" phrase on the headline, instead use it as your sub-headline together with the day of the event.
4.- Make your headline sales copy focus on a special benefit that your target audience will be interest in, but build curiosity at the same time, for example Walmart use "A Fresh, New Way To Save", which make people read the rest of the sales copy and not only the date of the event. Why it worked? Because everyone know that Walmart means "a way to save", but most consumers ask themselves what "fresh" have to do with this company, so they have to read the rest to find out.
5.- Use a large picture or photo next to your headline and sub-headline that is closely related to your main headline, in this case the merchant use a large photo showing fresh fruits.
6.- On the other side use a more descriptive and straight to the point headline, that even if your prospects don't read the rest of the sales copy, they now know what your marketing message means. Another thing add the name of your company or your brand to remind people who this offer is coming from, if you have done a good job creating authority, the name of your brand will increase the sales power of the headline. This merchant used "Produce Straight From The Farm. Low Prices Straight From Walmart".
7.- Next, follow your headline with a sales copy that will welcome your prospects to the new location or website. Also, fill it with powerful words and a list of benefits, plus remind them of the other products and services then can get from you at that location.
8.- Another thing Walmart does to make there sales copy strong, is adding a few more small pictures below the sales copy with a sub-headline that give enfacise on the message from the main headline (the one from the first side). They use "If Our Produce Were Any Fresher, It Would Still Be In The Field".
9.- Use your logo and tagline or slogan on both sides of the postcard. On the main side make sure your logo is under the headline and sub-headline. On the second side you can add it right under the pictures, which are the eye catchers. Remember that you are using the power of your brand so adding your logo and tagline to both sides of the mail piece is a must.
10.- Also don't forget to add the address of your new location with directions and a map of the area to make it easy to find your store or office..

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